Back to news

Durata sponsored Hartlepool United away shirt gets first outing

11th August 2022

Durata UK

Hartlepool United have officially launched their new away kit and Teesside-based Durata UK is the front of shirt sponsor – worn for the first time in last night’s Carabao Cup tie at Blackburn.
As one of the League Two club’s principal partners, Durata’s relationship has grown stronger over the last 12 months and that has led to the company’s logo being moved from the back of the shirt.
The Middlesbrough-based critical infrastructure specialists’ branding will now become more prominent across the club in general following the decision to become the front of away shirt sponsor.
John McGee, Durata’s managing director, said: “This agreement – that will see Durata on the front of the Hartlepool United away shirt – is an indication of how pleased we are with a partnership that is continuing to grow.
“We really enjoyed being part of Pools’ first season back in the Football League when we had our logo on the back of the shirt last season, so this is another step on from that.
“From our Teesside HQ, everyone at Durata is proud to be associated with local sport and to have dipped our toe into the football world with Hartlepool has left us wanting more.
“Now we can’t wait to be back at the Suit Direct Stadium to see what Paul Hartley’s squad has in store during his first season in charge following last Saturday’s first home game against AFC Wimbledon.
“And I would also just like to take this opportunity to wish Paul and the team all the very best for his first season in charge at Pools.”

Durata’s John McGee, Alison McGee and Andy Mullen line up with the Pools away shirt

Hartlepool started the season with a defeat at Walsall when Hartley’s side wore the new blue and white striped home strip and drew 0-0 with Wimbledon.
Durata’s blue and white branding is placed on a black banner across the chest of the new shirt, which has been produced by Errea this season for the first time.
Stephen Hobin, Hartlepool’s Chief Operating Officer, said: “We are delighted to partner with Durata for the official 2022/23 away kit. We have continued the red and black from last season, however Errea have provided a bespoke design that we hope the fans will love.
“We want to thank Durata for continuing to support us both last season and this current campaign. They are a great team that continue to maintain a key partnership with the football club and long may that continue.”
Durata will also have an advertising board at the Suit Direct Stadium near the halfway line and its logo is included on all season cards and match tickets. It will also be regularly seen in the match-day programme, on the website and on interview backdrops.
It is an exciting time for the expanding data and power specialists and a sign of their continued interest in sport. As well as the relationship with Pools, Durata are a long-standing sponsor of the UK’s No 1 pro-continental cycling team, Ribble Weldtite.
They sponsored Hartlepool’s world boxing champion Savannah Marshall for her last fight earlier this year and are exploring other avenues in the North-East too.
*For further information about Hartlepool’s new away shirt sponsor check out

“And I would also just like to take this opportunity to wish Paul and the team all the very best for his first season in charge at Pools.”
-John McGee, Durata's managing director


Want to know more
about our services?