PR And Media North-East

“Smart communications, human-first thinking”

Ever heard of a journalist who swapped deadlines for media strategy? That’s where Rephrase began. After over two decades at the heart of British journalism, Paul Fraser took his experience from the press box to the front line of PR and communications.

Whether covering golf in Seaton Carew or European football in Spain, Paul built a career on sharp storytelling, solid research and a genuine connection with people. That same approach defines what we do today.

We’re not your typical agency. At Rephrase, we bring warmth, clarity and creativity to the world of public relations. Based proudly in the North-East, we help brands, businesses and community voices be seen and heard, loudly and proudly, and in all the right places, from Sunderland to Newcastle, Durham to Darlington – and even beyond.

Let our media relations tell your story

Working with us feels more like a conversation than a campaign. We’ll take the time to understand what you’re about, your goals, audience, tone of voice and shape a plan that works for you.

Whether you need help getting your story into local news titles, boosting your online visibility, handling a tricky media situation, or launching something new with a bang, we’ve got the experience and the local network to make it happen.

Our media relations are built on genuine trust and mutual respect. We know what makes a story work and how to pitch it with the right balance of creativity and critical understanding.

We don’t just chase coverage, we build meaningful narratives that help you connect with the audiences that matter across the North-East and beyond.

Media & PR services that work for you

From social media management to event planning, content creation to crisis management, we handle it all with our wide range of services. But we’re not about jargon or one-size-fits-all solutions. Instead, we draw on research skills, practical know-how and a feel for the North-East’s distinctive culture to create communications that reflect who you are.

We also support other regional PR agencies and internal communications teams, from Middlesbrough to Morpeth, who need fresh ideas or an extra pair of hands.

Maybe you’re short on time or want someone who understands the regional media landscape as well as you do. We’re happy to collaborate and support you where it counts.

Why Rephrase works

Our strength lies in the little things: the way we listen, ask questions and challenge assumptions. We believe great PR isn’t about being the loudest, it’s about being the clearest. That’s why we help clients develop critical skills that lead to stronger messaging, sharper decisions and better results.

We’re rooted in Teesside but operate across the North East and beyond. From coastal towns like Hartlepool to the Tyne Bridge skyline, we celebrate the people, places, and stories that make this region unique.

Whether you’re a business in Gateshead, a charity in Hexham, or a startup on the rise in Teesside, we’re here to support you with thoughtful, effective communication.

Let’s talk – come meet us for a coffee?

If you’ve got a story to tell, or even just the hint of an idea, we’d love to help you bring it to life. Let’s sit down for a coffee in Newcastle, a Zoom from Durham, or a chat on the seafront in South Shields. Get in touch!

We’re Rephrase: proudly North-East, proudly human, and always ready to help you share your story with the world. The media industry can be tricky to navigate, but with our communication skills, practical skills and creative solutions, we can help you!